Mintel Reports

We now have access to Mintel Reports, a great market research tool! The Mintel Reports database contains full-text market research reports covering US and Global consumer markets, with an emphasis on European and US markets. Each report analyzes market share, segmentation, and trends along with providing comprehensive demographic profiles and consumer patterns. It covers the following categories:

• automotive
• beauty, personal goods and toiletries
• clothing, footwear, accessories
• consumer lifestyles, marketing, promotion
• drink and tobacco
• electrical goods
• food and foodservice
• health and wellbeing
• holidays and travel
• household/house and home
• industrial
• leisure time
• lifestages
• media, books, stationery
• miscellaneous
• personal finances
• retail
• technology/telecoms

Upon the first login to Mintel, you will be required to register with your email address and select your own password. Once you have registered, Mintel creates a user profile where you can save and later retrieve your searches. All reports are keyword searchable and one can download or print individual sections or entire reports. It also provides an option to export tabular information within reports directly to Excel spreadsheets.

(thanks to Shika for the description!)